Burton Partners with Pro Snowboarder Zeb Powell

Burton is proud to welcome professional snowboarder Zeb Powell to its sportswear team with an exclusive capsule collection, designed in collaboration with the rider himself, celebrating both snowboard culture and equipment innovation.

Recognized for his boundless creativity, avant-garde style, and exceptional athleticism on rails, park, and jump terrain, Zeb Powell also stands out as a community leader, driving events like Slide n Tour and Culture Shifters, which gather and strengthen the rider community.

Rooted in Burton's commitment to rider-centric design, the “Burton Inspired By Zeb” collection directly stems from Zeb's vision and personal style: equipment designed to reflect his riding, represent his team, and project snowboarding into the future.

The first drop, focusing on streetwear, became available exclusively at Burton flagship stores in Burlington, New York, and Santa Monica last month, with new deliveries expected for 2026 and 2027.

The limited-edition line captures all the energy and authenticity of the snowboarder: oversized garments offering maximum freedom of movement, designs that stand out both on the street and in the mountains, and vibrant graphics representing his identity and story. Each piece is a genuine reflection of Zeb: inspired by him, created by Burton, and aimed at riders who understand snowboarding as a lifestyle, culture, and form of expression.

To celebrate the launch, Burton and Zeb have produced a sketch titled BMV, a comedic parody of the DMV (Department of Motor Vehicles) experience, combining absurd situations with the fun spirit of snowboarding. The short, full of charismatic characters, creative twists, and spontaneous humor, also features a special appearance by Selema Masekela, ESPN sports commentator, activist, and key figure in snowboard culture, a long-time collaborator with Burton.