Legends on Ice: THE I.C.E. ST. MORITZ 2027

In late January, the frozen lake of St. Moritz becomes the stage for one of the alpine calendar's most singular gatherings. Across its white expanse, some of history’s most extraordinary automobiles assemble against the peaks of the Engadina, in a rendezvous where engineering, design, and collecting take on an exceptional dimension.

On 29 and 30 January 2027, The I.C.E. — The International Concours of Elegance will celebrate its seventh edition with a renewed look at its origins. The event revives emblematic categories, introduces new classes, and reconnects automotive heritage with the cultural tradition of St. Moritz.

Over two days, era-defining machines will share the spotlight with contemporary art and design. A celebration of automotive history that finds its most singular expression in the alpine winter.

A TRIBUTE TO THE GOLDEN AGE OF ST. MORITZ

The 2027 edition looks back to the event's beginnings, reviving several categories that defined its inaugural editions. It is a decision rooted in the history of St. Moritz itself, whose international prestige was forged during an era when sport, elegance, creativity, and glamour found a privileged setting in the Alps.

The result is a journey through different motoring eras, from the earliest years to the creations that forever transformed design and competition. Each vehicle brings its own story, yet all share an essential trait: the power to transcend function and become objects of lasting cultural and aesthetic value.

The programme will retain the format of recent editions. Friday 29 January will be devoted to the static presentation of the automobiles, while Saturday 30 January will be dynamic, with the vehicles in motion across the iconic frozen lake.

Off the circuit, art will once again take centre stage in St. Moritz with an exhibition programme exploring the connections between the automobile, contemporary creation, and local history. For The I.C.E. aspires above all to be a cultural celebration that unites diverse expressions of design, beauty, and exclusivity.

The 2027 edition will feature five categories bringing together some of the most fascinating expressions in automotive history. Between anticipated returns and new additions, the programme offers a journey through the icons that have shaped the evolution of design, engineering, and motorsport culture.

BARCHETTAS ON THE LAKE

Lightweight, open-topped, and stripped of all superfluity, 1950s racing barchettas represent one of motorsport’s purest expressions. In them, every line serves a purpose and every detail pursues a single goal: shedding weight, enhancing performance, and forging an unmediated bond between driver and machine.

Their presence on the frozen lake has become one of the most recognisable images of The I.C.E. It is easy to see why. Their coachwork, conceived around lightness and functionality, takes on an almost sculptural quality on the ice. A blend of mechanical ingenuity and essential beauty that recalls an era when competition drove some of the industry’s most daring breakthroughs.

CONCEPT CARS & ONE OFFS

Before becoming reality, some of the most influential ideas in automotive design existed solely on paper or as prototypes. Concept Cars & One Offs returns to the programme in 2027 to gather concept cars, prototypes, and one-of-a-kind automobiles that explore the frontiers of imagination.

Authored by master designers and coachbuilders, these creations represent a vision of motoring that transcends mass production. Some previewed trends that would eventually enter commercial models; others remained unrepeatable masterpieces, conceived to embody an idea without compromise.

They are automobiles that reveal the industry's most experimental edge, where engineering meets creative intuition and design becomes a statement of intent.

RACING LEGENDS

There are cars whose identity is inextricably linked to the races they contested. Racing Legends returns in 2027 to pay homage to the machines that left an indelible mark on international motorsport history.

Their bodywork preserves the patina of an era, their liveries evoke memorable victories, and their technical solutions reveal the relentless pursuit of an edge on the track. Each holds a chapter in the evolution of motorsport and a story that transcends race results.

In St. Moritz, these legends find a stage far removed from the circuits that made them famous. Here, their sporting pedigree coexists with their historical significance and their status as collector's pieces.

EARLY STARS

The highlight of this edition is Early Stars, a category dedicated to automobiles built up to 1955. From pre-Second World War models to creations from the 1920s, 1930s, and 1940s, the selection traces the opening chapters of an industry that would forever transform how we move.

The diversity of their designs illustrates how forms, mechanical concepts, and manufacturing techniques evolved during the early decades of the automobile. It was an era when technological innovation began to intertwine with growing aesthetic ambition, laying the foundations for much of the design that followed.

ICONS ON WHEELS

Between 1956 and the early 1980s, the automobile cemented its status as a cultural icon. Design took on greater prominence, silhouettes became instantly recognisable, and particular models came to embody a distinct understanding of luxury, success, and personal identity.

Icons on Wheels returns to bring together some of the era's finest automobiles, selected for their proportions, build quality, and aesthetic character that continues to captivate decades later.

Many became associated with leading figures on the international stage and an era in which driving was also an expression of personal identity. Today, their lines continue to convey the spirit of their makers and an exceptionally fertile moment in automotive design.

These are icons that have outlasted trends without losing their power to fascinate—and which, in a setting like St. Moritz, reclaim their full presence.

MUCH MORE THAN A CONCOURS D'ELEGANCE

In St. Moritz, winter has never been solely about snow. It is also a way of gathering, of celebrating the beauty of the landscape, and of enjoying experiences that take on a singular quality precisely because of their rarity.

The I.C.E. belongs to that tradition, yet interprets it through a contemporary lens. The automobile shares the spotlight with art, design, and culture, while the lake itself becomes a setting that transforms how each piece is perceived.

The 2027 edition revives the spirit of the inaugural gatherings without compromising that broader perspective. A balance between heritage and innovation that explains why certain automobiles continue to inspire awe long after leaving the assembly line.

On 29 and 30 January, motorsport legends will once again gather upon the ice of the Engadina.